M2S, Monday-to-Sunday. Because when you feel great, so do we!
Bradning | M2S
M2S is a subbrand under CP ALL, who operates global brands in Thailand like 7-11 and Makro. Their goal is to help you feel great. Because when you feel great, so do we!
M2S master brand logo
It all started with a logo that capture the core value of the brand — Fun, diversity, quality and smart. The logo was design with scalability and flexibility in mind to be ready for future expansion of the brand.
The logo was formed from the 3 letters of the brand and represent its core value with hidden meaning of smile & happiness with hidden number 7 from the number of the day in the week (from Monday to Sunday) as well as mountain and river for a good fortune and prosperity in Chinese belief.
Brand guideline
“An online lifestyle brand that understands your everyday needs. We deliver fun yet functional products to make you feel great!”
Together with the brand, I developed a brand identity and guideline that capture the personality, value, and mission of the brand — to create fun yet functional products that answer your everyday needs, Monday to Sunday, 365 days a year! The brand guideline is clear and easy to follow resulting in a consistent and recognisable brand identity across all channel.
